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Notes from Arden
Featured Column
How Tweet It Is
On the night of the L.A. Weekly Theater Awards, while sitting at his North Hollywood theater with a social media dashboard, a phone, a laptop and five Twitter accounts — he was also in the middle of running auditions at the time — Gregory Crafts and his team got the hashtag #LAThtrAwards to trend with well over a million impressions. Crafts tells the story of how they did it, and why it matters.
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