Ask Corbett: Non-Profit Boards — New Times, Fresh Approaches

What would happen if you re-imagined your Board, removed the mandate to contribute or raise money and asked them to do something they might actually be good at, like say, audience development? I bet this is generally a more comfortable topic for most board members because it relates to earned income, marketing, and customer service. Now you’re talking business-y language and put them in their comfort zone. --BY CORBETT BARKLIE

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