Building Audiences in L.A.
Branding for L.A. Theater has been an issue for some time. Hashtagging #LAThtr has been the best we’ve been able to come up with, and its use since its inception in 2010 has been inconsistent, though promising. If we can all get on board -- with either #LAThtr or some other strong, clear branding -- and perhaps even with the city’s help, maybe we can make more progress and be viewed as a legitimate and valuable artistic destination for Los Angeles residents and tourists alike. BY VANESSA CATE
Questions Unanswered by AEA
The upheaval in the Los Angeles theater community caused by the Actors’ Equity Association (AEA) rejiggering of the decades-old 99-Seat Plan has been a complex story. It’s easy to get lost in a myriad of details and false starts. Here, then, is a short list of straightforward questions and issues that the AEA has not yet addressed in any significant way. The list is pocket-sized (assuming your tablet or smartphone fits in your pocket) for easy access. BY KEVIN DELIN
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